Introduced: July 2019

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: PROBAR LLC, creator and manufacturer of convenient, organic food that power active lifestyles, has announced the launch of two new PROBAR Meal Bar flavors, Blueberry Muffin and S’mores. The newest additions to the line boast at least 9g of protein per serving, are 100% plant-based, gluten-free and are crafted for great taste with whole superfoods.

“We’ve always believed in providing natural, delicious, and convenient foods that boost your everyday performance,” said Jeff Coleman co-founder and CEO of PROBAR. "We’re excited to introduce two new summer-inspired Meal Bars. Nothing says summer like fresh blueberry muffins or s’mores by a campfire, and our new flavors bring these delicious flavors to life in a way that doesn’t weigh you down and delivers sustained energy for the adventure ahead!” 

The brand’s cornerstone product line, PROBAR Meal Bars are made with superfood ingredients such as fruits, nuts, and seeds for a naturally delicious taste. Each bar is carefully blended, not baked, to maintain optimal nutrition and packed with plant-based protein and fiber for a nutritious and convenient meal replacement on-the-go. Already available in 12 crave-able flavors, the two new crowd-pleasing flavors will hit retail shelves right in time for summer adventures. Additional details include:

  • S’mores – Nothing is more reminiscent of summer than a gooey s’more, and this bar puts a nutritious twist on your childhood favorite! Teeming with seeds, nut butter, real fruits and nuts, this bar is a nutrient-packed way to fuel yourself. 
  • Blueberry Muffin – A better-for-you take on an indulgent breakfast classic without the guilt. Made with real fruit including sweet blueberries and dates for natural sweetness, this bar is the perfect replacement for your next breakfast.

PROBAR offers a robust line of plant-based performance foods, including Meal On-the-Go, Protein (formerly Base), Bite, Bolt Energy Chews, Nut Butters and live Probiotic Bars. Made with whole superfood ingredients like nuts, fruits, and seeds for optimal nutrition, each PROBAR product is designed to boost performance, satisfy hunger and keep you energized no matter where your day or adventures take you. All PROBAR foods are vegan, Non-GMO Project Verified, Certified Gluten Free and kosher.