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Stuffed Puffs S'mores Indoors kits

Company: Stuffed Puffs

Introduced: September 2019

Distribution: National

Suggested Retail Price: $5.48

Product Snapshot: This summer, the s’more, a century-old American tradition, was re-born when Stuffed Puffs debuted at WalMart to rave reviews. Using an innovative and proprietary manufacturing process, Stuffed Puffs puts the chocolate inside the marshmallow, so the chocolate melts while the marshmallow toasts, virtually guaranteeing a perfect s’more.

Stuffed Puffs puts an end to the frustration of juggling marshmallows, chocolate bars, and graham crackers around a campfire or hot grill. It eliminates the chunks of un-melted chocolate or uneven blending of chocolate and marshmallow that turns traditional s’more-making into a hit-or-miss adventure.

Now, in the spirit of making a good thing even better, Stuffed Puffs is introducing S’mores Indoors—turning a favorite taste of summer into a year-round treat. The introduction will feature a Stuffed Puffs S’mores Kit—a bag of Stuffed Puffs and two sleeves of graham crackers (no chocolate bars needed)—available in September, online and at WalMart.

“The idea was born around a campfire,” said Michael Tierney, who graduated from the Culinary Institute of America in Hyde Park, NY in 2010. “And now, with Stuffed Puffs, you can bring that experience indoors with just seven seconds in the microwave—something you can’t do with traditional marshmallows and chocolate.”

“Stuffed Puffs is a simple idea, but not easy to execute, which is why it hasn’t been done before,” Tierney continued. “I spent seven years figuring out a truly innovative system that breaks the rules of traditional candy making. And s’mores are only the starting point. We are already at work on different flavor and coating combinations for a treat that’s as instantly snackable as it is toastable.”

Stuffed Puffs S’mores Kits are available online and at select WalMart stores across the country, priced at $5.48. Individual bags of Stuffed Puffs will still be available online and in-store at WalMart and other locations.