Company: Hostess


Date Introduced: October 2019

Distribution: National

Suggested Retail Price: $3.49 (multipack), $1-$2.09 (individual)

Product Snapshot: Hostess Brands has added an Iced Berries & Cream Cheese Danish to its roster of beloved treats, tapping into mounting consumer demand for on-the-go breakfast and all-day snacking options, as well as insights that revealed an overwhelming preference for icing. 

The Iced Berries & Cream Cheese Danish consists of a flaky puff pastry with a melt-in-your-mouth buttery texture and a decadent cream cheese and mixed berry fruit filling. The pastry is topped with a drizzle of icing, a newly added dimension of sweetness that imparts an aesthetically pleasing design. Each Danish—which also comes in Cream Cheese and Apple Cinnamon varieties—is sold individually wrapped so the treat can be enjoyed on-the-go.

“With the addition of Iced Danish, we are responding to a consumer preference and enhancing a classic item in our breakfast portfolio,” said Chad Lusk, senior vice president and chief marketing officer for Hostess Brands.  “Because their passion for icing is clear, we believe our consumers will react to this insights-based innovation with enthusiasm.”

Hostess Iced Berries & Cream Cheese, Cream Cheese and Apple Cinnamon Danish patries are available now in grocery stores and convenience stores nationwide, in a single-serve format.