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Mars Wrigley launches Snickers Peanut Brownie

Innovation featuring caramel, brownie filling will launch nationwide in January 2021.

July 13, 2020

The Snickers brand’s latest innovation combines chocolate, caramel and chewy peanut brownie filling to create Snickers Peanut Brownie.

Texas Mars Wrigley plant creates 2-ton Snickers bar, breaks Guinness World Record

Snickers bar equivalent to more than 41,000 single-size bars

January 20, 2020

Mars Wrigley has unveiled the largest Snickers bar ever created during a Guinness World Records title attempt at the company's Waco, Texas plant.

Snickers White is here to stay

Mars Wrigley making limited-edition Snickers permanent offering.

December 16, 2019

Previously only sold for a limited time, Snickers White will return to shelves as a permanent addition to the Snickers portfolio.

Feeling ‘hangry’ this time of year? Snickers — and the internet — can help with online tool

Level of Snickers discount changes based on mood of the internet.

Alyse Thompson-Richards

December 5, 2018

The holiday season can be as stressful as it is fun — especially for people on the internet — but Snickers lovers have a chance to gain from it.

New Snickers flavors

Mars Wrigley Confectionery, Hackettstown, N.J.

Christian Metzger

July 18, 2018

Mars Wrigley Confectionery has introduced limited-edition Snickers Intense Flavor bars.

Mars issues recall for products from Netherlands plant

Voluntarily recall involves products in 55 countries.

February 24, 2016

Snickers reveals sneak peek of Super Bowl 50 commercial

The spot is part of the brand's "You're Not You When You're Hungry" campaign.

Abigail Watt

January 27, 2016

In honor of Super Bowl 50, Snickers is treating the game to an honor usually reserved for presidents and major Hollywood stars – a "happy birthday" serenade from Marilyn Monroe.

Snickers introduces Crisper bar in Golden Globes telecast spots

The crispy bar features crisped rice and peanuts.

Abigail Watt

January 13, 2016

Hunger can make people do all kinds of silly things. According to Snickers, it can also make you "dimpatient" — that is, dim and impatient.

Mars at NACS

9 new products Mars debuted at NACS

Chocolate company focuses on texture, seasonal items at C-Store show

Crystal Lindell

October 14, 2015

"Snickers Bar is the top-selling and fastest-turning item on shelf, so shoppers will be eager to pick up new Snickers Crisper," says Tim LeBel, v.p. of Sales for Mars Chocolate North America.

Mars’ 2015 Christmas Collection

Mars Chocolate North America, Hackettstown, N.J.

August 18, 2015

This Christmas season, Mars is delivering White Peppermint Candies, Snickers Minis Canes for the Holidays, and M&M’s Twist ‘n Pour dispensers.

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Hard candy evolves beyond traditional sweetness

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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