Players’ aim is to deliver gummy worms into hungry mouths.
October 16, 2020
The Trolli brand is launching a video game called “Deliciously Dark Escape,” developed with Active Theory and PlayStation as the exclusive prizing partner.
The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
October 7, 2020
"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.
Chicago-based company has 85 percent share of candy corn market, according to IRI.
September 24, 2020
The Chicago-based company continues to produce iconic seasonal favorites, such as Brach's Classic Candy Corn, and has innovated with unique flavors, shapes and line extensions.
With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara collaborated with Sony Pictures to develop “Haunted Candy Hunt,” a ghost-hunting augmented reality game.
Snack Food and Wholesale Bakery was recently able to talk to Natalie Hagstrom, general manager, cookies, Ferrara, Chicago, about Keebler's branding and redesign.