Customers can take a virtual tour, purchase M&M’S products.
February 15, 2021
The experiential store features the signature M&M'S "Wall of Chocolate," larger-than-life M&M'S character moments, and the ability for guests to create their very own custom M&M'S candies.
Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.