The company will introduce a range of new products across its confectionery portfolio in 2026, including offerings from M&M’s, Skittles, Snickers, Twix, Starburst, Life Savers, and 5 Gum.
Mars is launching M&M’s POP’d Caramel, the brand's first freeze-dried candy. Digital sales begin in November, with nationwide retail availability expected in 2026.
Kicking off in January, M&M's is inviting consumers to try three limited-edition flavors—Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie—and vote for their favorite to get an extended run through the Flavor Vote program.
The limited-time Tails & Treating box includes Mars confections for humans, such as M&M's and Snickers, and a variety of treats for dogs and cats, like Temptations and Greenies.