Food-at-home prices rose 1.2% in a month, and 14.4% year-over-year as of July 31.
August 10, 2022
Information Resources, Inc.'s (IRI) insights leverage the latest point-of-sale data for July 2022 and include data covering all U.S. food channels, including e-commerce.
Research firm recommends representing consumers of all backgrounds on social media.
June 6, 2022
With 90 percent of consumers aware of brand pages and accounts on social media — and only 10 percent who say they avoid brands’ social media pages — the opportunity for consumer engagement is huge.
COVID-19 pandemic causes consumers to rely on e-commerce, requiring manufacturers and brand owners to adapt.
December 14, 2020
With the pandemic shutting retailer doors and changing the world as we know it, CPGs must adapt to a retail environment far more dependent on online consumption.
As e-commerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.
Despite fierce competition and thin profit margins, grocery sales outperformed other channels for sales of consumer packaged goods (CPG), new market research shows.