How can the industry adapt to changing perspectives? By upping its game and hopping on board the health bandwagon. Adding nuts and fruits to candy is a clear and conscious way of saying the confectionery industry also wants to become healthier.
"Consumers are very well informed these days and they view confectionery products containing nus as a healthy way to indulge their sweet tooth," says Lucas Schmidt, industrial sales manager at HGO/Westnut.