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Ethel M hopes to attract young consumers with $2M renovation

Upgrade features open design concept, interactive elements.

August 24, 2016

As the premium chocolate division of Mars, Inc., Ethel M emphasizes its tradition of creating handmade and preservative-free confections. However, over the last two years the brand has looked for ways to “reposition itself” and make new connections, Young says.

A rendering of Ethel M Chocolates' proposed redesign.

Ethel M Chocolates marks 35th anniversary with factory store upgrade

The renovation will expand its retail space and furnish the store with a new look.

Abigail Watt

August 3, 2016

The $2 million project will refresh the store experience with an updated look, new interactive elements, expanded retail space, and additions to the cafe menu.

Premium chocolate trends: Affordable Indulgence

The growing premium chocolate market attracts new comers with quality ingredients and a commitment to taste.

Abigail Watt

November 12, 2015

When it comes to their ingredients and products, premium chocolate makers pride themselves on providing uncompromised quality.

Ethel M. Chocolates reveal which candies suit your personality

See what candy matches your partner’s personality this Valentine’s Day.

Valerie King

January 31, 2014

“To help consumers decide what to give their Valentines, we’ve created a list of seven personality traits that align with different types of chocolate,” explains Jessica Ruttman, marketing manager at Ethel M Chocolates.