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Home » marketing campaign

Articles Tagged with ''marketing campaign''

Rees's freezer

Reese’s freezing Peanut Butter Easter eggs to deliver to fans this summer

Brand taking reservations through April 19.
April 15, 2019

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.


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Trolli campaign

Ferrara builds on Trolli's quirky positioning with dark-but-fun ‘It’s Trolli’ campaign

New campaign is Trolli’s largest media investment to date.
April 8, 2019

Building on its positioning as “weirdly awesome,” Ferrara Candy Co. brand Trolli has launched the dark, whimsical “It’s Trolli” marketing campaign.


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Reeses Lovers Cups

Reese’s Lovers Cups offer fans more peanut butter or chocolate

Launch marked by Reese’s two-day Swap Shop in New York City.
March 27, 2019

The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.


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Butterfinger

Butterfinger launches campaign to showcase new recipe

New recipe includes carefully-selected U.S. grown peanuts, a rich chocolatey coating, and a double-layer, higher-quality packaging material.
Crystal Lindell
Crystal Lindell
February 20, 2019
“Nobody lays a finger on my ‘better’ Butterfinger" — at least according to the new national "Better Butterfinger" campaign.
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Reeses Pieces Peanut

Hershey Canada to send new Reese’s Pieces candy into space

Candy will break the Earth’s atmosphere with help from high-altitude balloon.
January 22, 2019
Hershey Canada Inc. hopes its newest twist on Reese’s Pieces will have a reception that’s out of this world — literally. Taking off from the Mojave Desert in California, Reese's Pieces Peanut Candy will go beyond the Earth's atmosphere Jan. 26.

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MMs Flavor Vote 3

Third Flavor Vote campaign asks M&M’S fans to try international flavors

Voting participants will be entered to win a trip to Mexico, Thailand and England.
January 22, 2019

Mars Wrigley Confectionery is launching its third M&M’S Flavor Vote campaign this month with internationally-inspired flavors.


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Snickers Hungerithm

Feeling ‘hangry’ this time of year? Snickers — and the internet — can help with online tool

Level of Snickers discount changes based on mood of the internet.
Alyse Thompson
Alyse Thompson-Richards
December 5, 2018

The holiday season can be as stressful as it is fun — especially for people on the internet — but Snickers lovers have a chance to gain from it.


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Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse Thompson
Alyse Thompson-Richards
September 20, 2017
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

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Enstrom campaign

Enstrom Candies launches video campaign to boost mail order sales

Campaign focuses on gift-giving as theme.
Alyse Thompson
Alyse Thompson-Richards
November 9, 2016

Toffee manufacturer Enstrom Candies has launched a digital video campaign emphasizing its tradition as a go-to gift in hopes of boosting its mail-order business.


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Airheads launches first-ever mass marketing campaign, features real-life ‘airheads’

‘The World Needs More Airheads’ commercials use actual ‘airhead moments’ from the web
Valerie King
February 26, 2014

Airheads is grabbing real-life comical mishaps from Vine, YouTube and Instagram; then using them in TV and online commercial spots.


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Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

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Natural Food Flavors and Colorants, 2nd Edition

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