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Home » marketing campaign

Articles Tagged with ''marketing campaign''

Nerds_Gaten Matarazzo

Nerds brand partners with ‘Stranger Things’ actor Gaten Matarazzo to uncover origin of Gummy Clusters

Gummy Clusters feature gummy center coated with mini Rainbow Nerds.
January 18, 2021

The Nerds brand is partnering with “Stranger Things” actor Gaten Matarazzo and his fans to hypothesize on the stranger-than-life origins of the brand's latest multi-texture invention – Gummy Clusters.


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Avengers 5 gum

5 gum partners with makers of Marvel's Avengers game to offer in-game content

Players can access content through purchase of 5 gum starting Aug. 17.
August 19, 2020

5 gum is the exclusive gum partner of Square Enix and Crystal Dynamics for Marvel's Avengers game, set for release on Sept. 4.


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Trolli screengrab

Trolli expands dark, whimsical ‘It’s Trolli’ campaign

Last year’s launch increased sales, consumer engagement.
July 15, 2020

Trolli has built on its dark, quirky “It’s Trolli” campaign after last year’s advertising spots boosted sales and consumer engagement.


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Skittles Pride Pack

Skittles brand launching colorless Pride Packs

Campaign aims to show ‘only one rainbow matters’ during Pride Month.
May 26, 2020

Next month the Skittles brand is launching limited-edition Pride Packs, which feature a colorless packaging design and colorless candies inside, to illustrate “only one rainbow matters” during Pride Month.


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Dum Dums

Spangler Candy Co. will end the Save Wraps program this month

Company will devote energy to new products, promotions.
May 7, 2020

A notice on Spangler’s website says the program will end May 31 and encourages customers to redeem their points before that date.


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Hotella Nutella

Nutella brand to welcome three superfans to Hotella Nutella

Fans can win trip to Napa Valley for weekend breakfast experience.
November 13, 2019

Hotella Nutella, a first-of-its-kind weekend getaway experience in Calistoga, California, is set to open January 2020.


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Russell Stover Copper Collection

Russell Stover hopes to ‘Make happy’ through first major brand campaign in 20 years

Campaign follows redesign of the brand’s signature chocolate assortment.
September 30, 2019

Russell Stover Chocolates has launched the “Make happy.” campaign, its first major creative brand initiative in more than two decades.


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Godiva Wonder Awaits

GODIVA launches marketing campaign inspired by founder’s love story

Advertisements to focus on key selling periods beginning September 2019.
September 18, 2019

GODIVA has launched a new advertising campaign that draws from the passion founder Pierre Draps had for chocolate and his wife, Eugenie.


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Werther's bliss

Werther’s Original marketing campaign aims to inspire ‘bliss’

Two TV spots set to begin airing Aug. 12.
August 13, 2019

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."


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MMs Flavor Vote 3

Mars Wrigley launches second M&M’S Flavor Vote in Canada

Campaign features global flavors representing Mexico, England and Thailand.
April 22, 2019

Mars Wrigley Confectionery has launched a second M&M’S Flavor Vote in Canada featuring internationally-inspired flavors.


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