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Home » consumer study

Articles Tagged with ''consumer study''

Kit Kat Duos Mocha Chocolate

Kit Kat brand launches sweepstakes to join Flavor Club

200 fans will win chance to test in-development Kit Kit products.
September 21, 2020

The Kit Kat brand is giving 200 fans the opportunity to be the first to taste its newest flavor innovations through membership in an exclusive club.


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Millennial family stock

Confectionery products should help consumers maximize personal relationships

Nearly 60 percent of consumers are worried about COVID-19’s impact on loved ones, FMCG Gurus finds.
Will Cowling
July 22, 2020

As the COVID-19 pandemic has passed its peak in many countries and consumers embrace the concept of the “new normal,” they are re-evaluating what is important to them in life.


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2020 consumers

Why and how consumers buy organic food

New report from The Hartman Group highlights organic consumption.
Alyse Thompson
Alyse Thompson-Richards
June 3, 2020

More than 80 percent of consumers interact with organic products in some manner, according to the “Organic and Beyond 2020” report from The Hartman Group.


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clean fats and oils

Consumers closely monitor fat content in packaged food, Cargill study finds

More than 60 percent of U.S. consumers avoid saturated fat, trans fat.
June 3, 2020

Cargill's FATitudes study revealed consumers closely read labels of packaged foods, with fat and oil type as a strong purchase consideration factor.


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Self checkout_stock

Shoppers are trying to stay loyal to brands during the COVID-19 pandemic

More than half of consumers say purchasing a specific brand is critical.
Alyse Thompson
Alyse Thompson-Richards
April 23, 2020

In these unprecedented times, it’s comforting to stick to things you know and understand. New survey results from Toluna and Harris Interactive reveal consumers are trying to stay loyal to their favorite brands, but it may not always be possible given product shortages.


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Leisure choc map

Cadbury Dairy Milk tops ranking of global online searches

Leisure used search data from the year ending in October 2019.
January 22, 2020

Leisure, a kitchen stove brand based in the UK, has analyzed global search volumes to reveal each nation’s favorite and the world’s favorite chocolate bar.


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Sugar bowl stock

Consumers want less sugar — as long as it still tastes good

FONA report shows taste, price more important than sugar reduction for consumers.
Crystal Lindell
Crystal Lindell
August 14, 2019

A new FONA report suggests consumers want healthier versions of their favorite treats that taste the same or better.


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Online grocery shopping stock

Engaging shoppers is hard. Keeping them is harder.

Outdated technology, short-term sales focus prevent retailers from keeping up, Klarna says.
Alyse Thompson
Alyse Thompson-Richards
July 31, 2019

We’ve all dealt with long checkout lines, haggling with a customer service rep, or having a website crash by clicking “place order.” New research from Klarna suggests shoppers will only tolerate such aggravations for so long.


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consumer reading a label

Consumers want a healthy diet. They just don’t know what ‘healthy’ means.

Research from Spoon Guru shows consumers struggle to understand nutrition.
Alyse Thompson
Alyse Thompson-Richards
June 19, 2019

Consumers are more aware than ever that maintaining a “healthy” diet is important, but they aren’t as clear on what that means, according to new research from Spoon Guru.


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NCA chocolate consumer report

NCA, FCIA release report investigating chocolate consumers

Chocolate represents 60 percent of confectionery industry sales.
May 13, 2019

A new report by the National Confectioners Association and the Fine Chocolate Industry Association is taking a detailed look at chocolate consumers, their preferences and their impact on the chocolate retail experience.


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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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