Articles Tagged with ''SmartSweets''

With a growing interest in healthier candy options, the brand is taking a deep dive into consumer preferences and behaviors surrounding candy consumption.

Made without artificial sweeteners, sugar alcohols or added sugar, SmartSweets Caramels have 94 percent less sugar than other soft caramels.

Available in three flavors, there is only one gram of sugar per three SmartSweets Jolly Gems.

SmartSweets continues to expand its product lineup with innovations including Cola Gummies and Lollipops, joining fan-favorites like Peach Rings, Sour Blast Buddies, Sweet Fish and more.

Featuring 3 grams of sugar per pack, these plant-based, soda bottle-shaped gummies offer the crisp flavor of cola.

Keeping its pinky promise of innovating candy that’s sweetened without added sugars, sugar alcohols and artificial sweeteners, each 1.8-oz. bag of Red Twists puts a healthy twist on traditional licorice.

TPG Growth received its stake from SmartSweets’ management and other shareholders. Tara Bosch, who founded SmartSweets in 2015, will remain the largest individual shareholder.

SmartSweets has launched Sourmelon Bites, a low-sugar, plant-based take on the classic gummy watermelon slices.

In April, the brand introduced Sweet Chews, its first innovation outside of the gummy category. While fans had been asking for a fruit chew product, the timing wasn’t ideal, with the onset of the COVID-19 pandemic.