After investing in a multimillion dollar production facility, ICAM has turned its attention toward harnessing the talents of third generation family members.
While orchestrating the building and equipping of a 540,000-sq.-ft. cocoa and chocolate processing facility was a complex venture, choosing the right individuals from 17 eligible third generation family members to lead the company in the coming decades demanded even more skill.
Over the last couple years, texture descriptions on new products have become more elaborate, and there’s an increasing use of superlatives to convey the “ultimate texture experience.”
It took 25 years, but someone finally found Waldo, and with a delicious result. Praim Group announced its new line of Where’s Waldo? chocolate bars so now customers can search out the bespectacled icon while enjoying a sweet treat.