Three-year extension with IMG College highlighted by addition of football portfolio, 10 new school relationships
April 4, 2017
Kellogg Company has announced a three-year extension of its collegiate multimedia rights partnership with IMG and the addition of 10 schools to its growing marketing portfolio.
The merger of the American Bakers Association (ABA) and the Biscuit and Cracker Manufacturers' Association (B&CMA) was approved after the organizations received unanimous consent from their respective Boards of Directors and memberships.
Collaboration ensures swift supply of premium omega-3 chia oil
March 24, 2017
Sandra Gillot, CEO of Benexia, a leading researcher, cultivator and processor of chia seed ingredients for the supplement, food and beverage industries, has announced a new partnership with Taiyo to exclusively distribute its ingredients throughout North America.
Tate & Lyle PLC and Sweet Green Fields announced that they have entered into an exclusive partnership to deliver innovative stevia ingredients and solutions to customers around the world.
IRI announced a strategic collaboration with Experian aimed to help marketers engage and identify customers with more relevant media to drive a better return on advertising spend and improve shopping experiences.
Kraft Food Ingredients has announced the hiring of Anderson Partners Food Ingredient Marketing as their official agency of record to manage their business-to-business marketing communications efforts.
CX North America Information Services Inc. announced it has partnered with Active Aero Group, North America’s leading provider of transportation management services for the manufacturing industry.
Glanbia Nutritionals, a global leader in nutritional solutions for the food, beverage and supplement industries, and Nutrition 21, LLC are pleased to announce the extension of their long-time partnership to co-market Nutrition 21’s unique ingredient, Velositol.
Cheez-It and Pringles have long been essential game-time snack companions for many sports fans. That's why Cheez-It and Pringles have officially announced an exciting, multi-year partnership with Major League Soccer (MLS) to become the league's official snacks.