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Home » campaign

Articles Tagged with ''campaign''

bread generic

ABA introduces 'Baking Feeds America' campaign

The organization will highlight the industry's role in nourishing the nation.
SF&WB Staff
June 8, 2026

From bread and tortillas to cookies, crackers, and cakes, commercial bakers produce foods that are a foundational part of the American diet and daily life, the org says.


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Yumbo meat stick

Carl Buddig & Co. introduces Yumbo meat stick, new ads

The marketing celebrates consumer demand for meat snacks.
SF&WB Staff
July 28, 2025

The parent company of Old Wisconsin is introducing a new advertising campaign and bigger meat snack.



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Old Wisconsin and Fusion92 'Stubbornly Made' shoot

Brand campaign illustrates Old Wisconsin’s smoking process

New campaign convey's Old Wisconsin's dedication to making the best snack sausage possible.
Lis Parker
Liz Parker Kuhn
October 18, 2023

New brand campaign with Fusion92 highlights Old Wisconsin’s 16-hour smoking process: 22 hours on a dry day.


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Airheads and Highdive Advertising launch creative campaign

Airheads and Highdive Advertising launch creative campaign

Campaign to launch on multiple platforms including Hulu and Roku.
Lis Parker
Liz Parker Kuhn
April 21, 2022

Airheads' new campaign is about how people who eat Airheads have more fun — but they take it to hyperbolic heights.


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Grain Foods Foundation logo 2022

Grain Foods Foundation debuts launch of 'Better Together' campaign

April 13, 2022

The new campaign is designed to deliver real-life solutions to health influencers and consumers so they can easily adopt grain food products into a healthy and balanced diet.


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la brea

La Brea Bakery launches second annual Thanksgiving Heroes campaign

Second annual Thanksgiving Heroes campaign now accepting entries; expands its reach to reward more of those who have to work while most celebrate on Thanksgiving Day
November 3, 2016

This Thanksgiving, La Brea Bakery—North America’s #1 Artisan bread brand—is doubling last year’s campaign to celebrate ten everyday heroes who serve their communities by working on a holiday many spend with loved ones. 


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M&M'S Flavor Vote

M&M'S ask fans to vote for new peanut M&M's flavor

Honey Nut, Coffee Nut and Chili Nut will vie for America's hearts and stomachs.
Abigail Watt
March 30, 2016

M&M'S is empowering fans to help choose the newest peanut-flavored addition to its lineup in a nationwide "Flavor Vote."


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Celebrate with M

M&M'S celebrates 75 years with its biggest marketing campaign yet

"Celebrate with M" promises to be a year-long campaign of colorful fun.
Abigail Watt
March 9, 2016
The brand's been going strong since 1941, and this year, it's kicking the celebration up a notch.
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Open Up with Oreo

Oreo encourages openness, new connections in "Open Up with Oreo" campaign

Marketing campaign will contain a TV spot, digital content and in-store point of sale.
Abigail Watt
January 20, 2016
The Wonder Vault is a new introduction to the United State market, coinciding with the release of the Cinnamon Bun and Red Velvet flavors, which will join Oreo's permanent product lineup in the United States.
Read More

Seattle Chocolate Co. launches new anti-hunger campaign

The every chocolate gives campaign will donate a serving of fresh food for every chocolate purchase.
Abigail Watt
September 16, 2015
In conjunction with Hunger Action Month, the candy company is launching its 2015 every chocolate gives anti-hunger campaign, which will continue through December of this year.
Read More
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Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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