Bars remain big business—the portability, flavor variety, better-for-you options, and other attributes of the bakery category appeals to hungry commuters, on-the-go moms and their offspring, health-conscious snackers, and other consumer segments.
Consumers are still looking for indulgences, despite the fact that many products now have health halos. However, in our current era of “little treat culture,” the bakery snacks category—aka smaller servings of snack cakes and pies—continue to be popular.
This week's Fun Friday includes Awake giving free chocolate to nurses; good2grow offering an Ultimate Road Trip contest; Cheez-It offering a Cheez-It Diner; and more.
This week's Fun Friday includes Clif Bar partnering with athletes for new ads, Wonderful Pistachios' partnership with Combo Breaker, and DoubleTree's cookie made in space being exhibited at the Smithsonian's National Air and Space Museum.