Articles by Crystal Lindell

Extra’s latest ad hits the sweet spot

Viral spots shows what can happen when a good story, a beautiful song and social media come together.

November 11, 2015

The fact that Extra made an ad, about gum, that not only went viral but also made people cry is kind of incredible when you think about it.

David Ritterbush named new ceo of popchips

Ritterbush, a veteran CPG exec, replaces Paul Davis, who will join board as co-chairman.

Crystal Lindell

November 4, 2015

popchips, the innovative popped snack company, has named David Ritterbush as it’s new ceo, as part of an expansion of its leadership team.

SSME continues to grow, renamed ‘yummex Middle East’ for 2016

Positioned as the most important commercial platform for sweets and snacks in the MENA region, show boasts double-digit growth in number of exhibitors and visitors.

Crystal Lindell

November 4, 2015

The 2016 Sweets & Snacks Middle East is becoming yummex Middle East, just in time for it’s 10th anniversary.

Mars’ releases new book, ‘Great Moments in Chocolate History’

Created in partnership with the National Geographic Society, book looks at chocolate’s sweet history.

Crystal Lindell

November 4, 2015

Mars Chocolate North America has debuted "Great Moments In Chocolate History” to highlight chocolate’s rich past.

Sweets and Snacks Expo

Is the NCA’s extra Expo hall a good idea?

Will luring people to both halls be possible?

Crystal Lindell

October 28, 2015

That doesn’t mean there aren’t potential drawbacks. In practice, having a second hall can cause all sorts of unintended consequences.

NCA adds second hall for 2016 Sweets & Snacks Expo

New Skyline hall will host more than 130 new exhibitors.

Crystal Lindell

October 23, 2015

The National Confectioners Association is expanding the show to include the Skylink Hall, which will have space for more than 130 new companies.

TGI Fridays Sweet Potato Skins

Inventure Foods, Inc., Phoenix

Crystal Lindell

October 22, 2015

Leading snack food innovator Inventure Foods, Inc. is expanding on its popular TGI Fridays-licensed snack line with the introduction of Sweet Potato Skins.

Sprayable Chocolate And Ketchup?

Soon we all could be spraying our chocolate onto our food.

Crystal Lindell

October 22, 2015

A new survey commissioned by Honeywell looked at consumer attitudes toward aerosols and what applications they would like to see in the future.

Red Bird’s The Word: An inside look at the Piedmont Candy Co.

Piedmont Candy Co. celebrates 125 years, as Mary Llewellyn Cox, v.p. of sales and marketing, and Chris Reid, ceo, work to take the company to the next level.

Crystal Lindell

October 21, 2015

Indeed the company has seen a lot of changes since it was founded 125 years ago, back in 1890, as the NC Candy Co. In Lexington, N.C. by Edward F. Ebelein.

Nassau Candy West and J. Sosnick & Son combine to form Nassau-Sosnick Distribution Co.

New entity to serve the West Coast.

Crystal Lindell

October 21, 2015

Was that another tremor you felt on the West Coast? No, the earth didn’t move, but there was some shakin’ going on. There’s a new powerhouse distributor in the region.

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Hard candy evolves beyond traditional sweetness

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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