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Crystal Lindell

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

Articles

ARTICLES

Want to sell private label? Make it premium.

Nielsen report shows that premium grocery stores are having the most success with private label.

Crystal Lindell

September 4, 2019

Consumers are willing to spend more money — but only for products that they perceive as having a good value.

7-Eleven introduces NERDS candy-flavored Slurpees

The limited-time flavor was created in collaboration with Ferrara Candy Co. and features a mashup of strawberry and grape.

Crystal Lindell

August 28, 2019

Flavor is a, "delicious, tangy grape and strawberry that taste just like your favorite NERDS candy."

2019 Leaders in Innovation: Equipment flexibility, efficiency drive growth

Sollich and TECNO 3 offer insights into the innovation happening in the confectionery industry.

Crystal Lindell

August 28, 2019

With the ever-changing global economy, companies cannot rest on their laurels. Thankfully, equipment makers are rising to the challenge by constantly innovating better ways to produce confections.

Hershey acquires ONE Brands for $397M

Acquisition marks the third snack brand investment for Hershey this month

Crystal Lindell

August 28, 2019

Formerly known as Oh Yeah! Nutrition, ONE Brands was founded in 1999 by Ron McAfee. The company, currently backed by Cavu Venture Partners, has roots in sports nutrition.

How can candy companies target health and wellness consumers?

Latest Hershey acquisition highlights an evolving industry, while Hartman Group Report details the changing dynamics of the health and wellness sector.

Crystal Lindell

August 28, 2019

Yes, candy companies have long been pigeonholed into the indulgent category, but as with all things, there’s money to be made by evolving.

Dum Dums

Dum Dums launches first ad campaign in 30 years

In a series of animated stories designed to delight, a new tagline for the 95-year-old brand is introduced: ‘Make Life Pop.’

Crystal Lindell

August 27, 2019

There’s no better time than now for a pop of brightness, and that’s the idea at the center of the new Dum Dums Lollipops advertising campaign.

SweeTARTS partners with fashion designer Christian Siriano

Partnership is meant to celebrate candy’s 'Be Both' campaign.

Crystal Lindell

August 27, 2019

Siriano designed a custom couture look inspired by the brand, which celebrates the freedom to be "more than one thing."

Hershey expands investments into snacking businesses

Company announces minority investments in FULFIL Holdings Limited, Blue Stripes LLC.

Crystal Lindell

August 21, 2019

The Hershey Co. has announced minority investments in emerging snacking businesses FULFIL Holdings Limited and Blue Stripes LLC.

Consumers want less sugar — as long as it still tastes good

FONA report shows taste, price more important than sugar reduction for consumers.

Crystal Lindell

August 14, 2019

A new FONA report suggests consumers want healthier versions of their favorite treats that taste the same or better.

Mars Wrigley names Cathryn Sleight new president of business development

Food industry marketing veteran most recently worked at Unilever.

Crystal Lindell

July 25, 2019

In the role Sleight will lead the segment’s business development team to pursue new global treating and snacking growth opportunities.

View All Articles by Crystal Lindell

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Hard candy evolves beyond traditional sweetness

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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