Generation Z consumers are more concerned about the sustainability credentials of food and beverage products than Boomers, and find vegetarian and vegan products more appealing, new research shows.
FONA International recently released a new report about this up-and-coming generation, "Consumer Insight: Gen Z." The report describes them as “perfectionistic, driven and globally connected.”
They’re intelligent, they’re curious, and they’re savvy — they’re Generation Z, and they’ve got money to spend. That’s according to FONA International, which recently released a report outlining the group’s characteristics and spending power.
The Hartman Group recently released a new report about the next generation, which has an upper age limit of about 20, and the research delves into their shopping habits, cooking patterns and their views on brands.
It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.
Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success.