Company: Rä Foods LLC

Website: https://wildaboutbread.com/

Introduced: February 2022

Distribution: Regional

Product Snapshot: Wild About Bread Home Baked Bread Made Simple is now even more easy and fun with the launch of new Single Pack Flavors available at Kroger stores in Dallas/Fort Worth Metroplex in Texas. Single Pack Flavors offer an easy way to make fresh, bakery quality breads at home, from tasty appetizer breadsticks to main meal rolls and loaves to flavorful pizza crusts.  

Mouthwatering Single Pack Flavors of Sweet Onion, Roasted Garlic & Herb, Everything But the Bagel, and Rustic White join the Wild About Bread family of artisan bread mixes. "Mix, proof and bake; it really is that simple to have fresh, warm, artisan bread at home," said Chris Harlander, general manager for Wild About Bread. "Recruit your family or friends for a great time in the kitchen and watch them be amazed at how easy it is to make wonderfully fresh, tasty, bakery-quality bread."

Consumer demand for simple solutions for making bread at home led Wild About Bread to create a bread mix kit and PrepPal mixing and proofing container that simplifies the bread making process at home without sacrificing the final artisan quality bread and crust you'd expect to receive from a bakery product. New Single Pack Flavors can be used with or without the convenient PrepPal container. Kroger features Wild About Bread on specially designed display racks in the fresh bakery section.

"Our new Single Pack Flavors offer easy flavor solutions for busy consumers while still making baking bread easy, fun and fast," added Harlander. "Fresh baked bread is the perfect accompaniment to any meal or gathering and more flavor options offer more versatility for all your eating occasions."

Wild About Bread Single Pack Flavors are available at select Kroger stores in Dallas/Fort Worth, Texas and online at www.wildaboutbread.com.