Project 7 introduces Sour Apple Rings, Sour Gummy Worms

Low-sugar candy is made without animal products, artificial colors, flavors.

March 10, 2021

The new additions further illustrate Project 7’s commitment to making low-sugar candy recipes with unique, flavor-packed fun.

Sugar-free trends: Reducing sugar, expanding the category

Flat sales suggest there's room for innovation in sugar-free category.

Alyse Thompson-Richards

February 24, 2017

Long heralded as a way to reduce overall sugar intake without cutting indulgences altogether, sugar-free confections give consumers a way to have their sweets and eat them, too.

Gum on: 2016 Gum trends

Smaller gum brands make a splash relying on simple ingredients, new flavors, and innovative packaging.

Abigail Watt

July 21, 2016

"It’s no secret that the gum category overall has had its challenges but there are diamonds in the rough in every sector," says Tyler Merrick, founder and ceo, Project 7.

Can a gum save the world?

Project 7 founder talks about pitching to Whole Foods, reformulating, and donating proceeds to charity.

Crystal Lindell

December 19, 2012

“We bit off more than we could chew, no pun intended,” Project 7 founder Tyler Merrick says. “I really had messed up, because not only was it hard to create a gum brand that fast, but to make it work for Whole Foods has its challenges. But we did it and he put it in nationally.”

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Project 7 introduces Sour Apple Rings, Sour Gummy Worms

Sugar-free trends: Reducing sugar, expanding the category

Gum on: 2016 Gum trends

Can a gum save the world?

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