Trick-or-treaters can grab a handful of Kit Kat treats and watch as more appear right before their eyes. 

The new variety is the latest in the Kit Kat brand's portfolio of permanent, seasonal and limited-edition flavors.

Both products are available at retailers nationwide and are permanent additions to Kit Kat's lineup.

Kit Kat is giving fans the choice to stick together (literally) or break apart from their trick-or-treating squad this Halloween.

The Hershey Co. is introducing the limited-edition Key Lime Pie Kit Kat in time for spring.

The Kit Kat brand is giving fans another way to break and eat their beloved chocolate bar.

The Hershey Company continues to innovate through its core brands by offering a new snacking occasion for its convenience store customers.

KitKat is giving its iconic slogan, “Have a break, have a KitKat,” a 10-day rest as part of a campaign honoring the brand’s 85th anniversary.