First released in 2023 as a limited-time treat, Haribo brings back Goldbears Wild Berry permanently.

Football fanatics will be game day-ready this season with this first-to-market football-themed treat.

Haribo pursued record-breaking artistic achievement to announce brand’s first-ever art contest, #HOWiHARIBO, inspired by creative ways fans play with gummies.

Haribo releases Sweet & Sour Reindeer Mix, plus classic fan-favorite flavors for the 2023 holiday season.

HARIBO began dreaming up Berry Clouds in 2020 and went through multiple rounds of testing and sample production before reaching pillowy perfection.

The versatility of the gummy format is one driver of the category’s growth. 

HARIBO has created National Gummi Bear Day on April 27 with the National Day Calendar.

HARIBO is bringing back previous Easter favorites, along with debuting two new products.

HARIBO has launched three new products for Valentine’s Day, joining returning seasonal favorites.

Created by HARIBO founder Hans Riegel in 1922 and known for its iconic gold packaging, HARIBO will mark the Goldbears birthday celebration with new innovations.