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NCA: 'Seasonal confectionery is key driver of the category and business'

Seasonal treats enhance occasions, create opportunities for growth.

November 15, 2023

The report found that 64% of total chocolate and candy sales are attributed to the big four seasons—Valentine’s Day, Easter, Halloween, and the winter holidays.

IRI: Halloween candy sales pick up after slow start to distribution

IRI’s Dan Sadler shares projections for 2022 Halloween season.

Alyse Thompson-Richards

October 19, 2022

IRI's Dan Sadler recently spoke to Candy Industry about projections for the 2022 Halloween season and what the research firm expects heading into the holidays.

State of the Candy Industry 2021: Hard candy sales shrink through COVID-19 pandemic

Category generates $539M, down nearly $50M from 2019.

Alyse Thompson-Richards

July 16, 2021

With retailers turning away from bulk bins and office-goers not filling their candy dishes as often, hard candy sales have sagged throughout the COVID-19 pandemic.

Numerator’s new Sweet Treat Tracker shows candy sales grew 3 percent in 2020

The new online tracker is updated every other week, monitors sweet categories such as bakery, candy and snack cakes.

Crystal Lindell

March 1, 2021

The tracker also shows that when looking at year-to-date sales for 2021, the candy category has seen further growth of 9 percent, compared to the same period in 2020.

According to Nielsen data, candy sales in the United States have increased in the last four years.

Report: Candy sales still rising despite increasing health awareness

American consumers spent $21.5B on candy in the 52 weeks ending April 30, 2016.

Abigail Watt

June 15, 2016

According to the sales trends, America is trying to be healthier — but that doesn’t mean they’re giving up candy.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: