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Fun Friday: Khloud at LAX, Kellanova x U.S. Soccer Federation, HI-CHEW back-to-school events

Trident launches "TriDifferent" campaign.

Liz Parker Kuhn

August 8, 2025

How do you make chewing gum for a country where gum is famously banned? A Singapore ad agency has a solution.

Mondelēz International to sell developed-market gum business to Perfetti Van Melle

Brand to retain market gum business across Latin America, Asia, Middle East, Africa.

December 21, 2022

The sale includes manufacturing facilities in Rockford, IL and Skarbimierz, Poland and the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo, and Bubblicious in the U.S., Canada, and Europe.

Baby Ruth, Trident Vibes receive 2020 Product of the Year awards

Winning products voted on by 40,000 consumers.

February 13, 2020

Baby Ruth and Trident Vibes have been recognized as 2020 Products of the Year, a consumer-voted award for product innovation.

Trident Vibes gum

Mondelez International, East Hanover, N.J.

Alyse Thompson-Richards

September 11, 2018

The newest offering from Trident offers a journey of taste and texture that brings a burst of something new with every chew.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: