Pop Secret expands RTE popcorn line to Walmart

The brand's Movie Theater Butter snack is now available at 1,032 stores.

April 7, 2026

This marks the brand's entry into the ready-to-eat set at the retailer, expanding beyond its established microwave portfolio.

Saving the planet one snack at a time

Michael Holleman

September 18, 2019

As we begin to look toward 2020, we find Americans are becoming increasingly concerned about their own impact on planet earth.

State of the Industry 2019: Popcorn delivers on healthy and indulgent options

From indulgence to healthfulness, manufacturers explore both ends of the spectrum.

Ed Finkel

July 19, 2019

Ready-to-eat (RTE) popcorn continues to find a willing audience at both ends of the dietary spectrum, with both health-forward and indulgent options seeing growth.

State of the Industry Report: Popcorn, Corny Competition

Simple salt just won’t cut it in the competition for consumers’ popcorn-craving palettes. Unique ingredients and flavor profiles are helping popcorn manufacturers go for their personal best in the great snacking games.

Jen Roth

July 19, 2012

Low in calories, high in fiber—popcorn may just be the perfect natural snack. Of course, that doesn’t stop manufacturers from trying to up the ante by enhancing all the whole grain has to offer. Now, popcorn can be found competing with chips, pretzels and even candy in the snacking Olympics.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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ARTICLES

Pop Secret expands RTE popcorn line to Walmart

Saving the planet one snack at a time

State of the Industry 2019: Popcorn delivers on healthy and indulgent options

State of the Industry Report: Popcorn, Corny Competition

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