Pop Secret expands RTE popcorn line to Walmart
The brand's Movie Theater Butter snack is now available at 1,032 stores.
Pop Secret, part of Our Home, has introduced its first Ready-to-Eat popcorn offering at Walmart, with its Movie Theater Butter flavor now available in 1,032 stores nationwide. This marks Pop Secret’s entry into the ready-to-eat set at the retailer, expanding beyond its established microwave portfolio.
By offering both ready-to-eat and microwave popcorn on shelf, the brand is aiming to broaden its reach across consumption occasions while tapping into growing demand for convenient, value-driven snack options at mass, it says.
“Bringing Pop Secret’s Ready-to-Eat Movie Theater Butter popcorn to Walmart taps into the buzz we’ve built since popping into the ready-to-eat space last year," explains Megan Osowski, VP of marketing, Our Home. "Walmart’s commitment to value, convenience, and everyday moments makes it the perfect stage for our most iconic flavor, big, buttery, and ready when cravings hit. This expansion puts movie theater taste within arm’s reach for even more shoppers and helps us spark trial, repeat, and a whole lot of snacking excitement.”
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