While a core aspect of the buns and rolls market is still to serve as unassuming, predictable carriers for everyday sandwiches and backyard barbecues, the category has room for growth, and differentiation is the name of the game.
Food use remains the minority share of U.S. organic grain and oilseed demand. But as a market driver, its importance cannot be understated. From a product-side perspective, consumers demand organic cereal and oilseed crops as either animal feed in the form of meat, or as packaged food goods like boxes of cereal, crackers, bread, etc.
A renaissance is underway in the chip category. Consumer interest in natural foods and ancient grains is influencing the category and driving growth of multigrain chips.
