Blue Diamond Almonds unveils new packaging
The rebrand is rolling out alongside flavor innovation and enhanced product claims.
Blue Diamond Almonds is officially entering its next chapter, it says, with the company’s first major brand refresh now rolling out on shelves nationwide. The refreshed packaging marks a major milestone, the first update in over 20 years for the brand, arriving alongside flavor innovation and a continued commitment to protein-forward snacking, the brand adds.
“For more than a century, Blue Diamond has helped shape the way consumers snack, and this next chapter reflects how we’re evolving for today’s consumer,” says Maya Erwin, VP of marketing and innovation at Blue Diamond. “This refresh is about showing up in a more modern, relevant way while continuing to deliver the flavor, quality and nutrition people know and love from Blue Diamond.”
Blue Diamond’s revitalized packaging aims to introduce a more modern, simplified design that better highlights the brand’s functional benefits, ingredients, and quality.
According to Blue Diamond research, nearly nine in 10 category shoppers said the updated packaging was easy to understand, while current Blue Diamond buyers reported stronger perceptions around taste and overall health appeal.
Starting with Nut-Thins and Snack Almonds’, the new packaging will continue rolling out nationwide across Blue Diamond’s snack portfolio, including consumer-favorite varieties like Whole Natural and Honey Roasted, and flavor-forward options like Smokehouse, Thin Dipped, and Wasabi & Soy Sauce.
Flavor innovation inspired by modern snacking
As consumers increasingly discover food trends through social platforms and creator communities, Blue Diamond continues to evolve its innovation approach to identify emerging flavor trends, validate them with snackers and retail partners, and bring timely, relevant flavors to market, it says.
Recent launches include Dill Pickle Nut-Thins, a permanent addition to Blue Diamond’s gluten-free cracker portfolio inspired by the growing appetite for flavor-forward snacks. Sour Cream & Onion Snack Almonds, a limited-time offering available exclusively at Walmart, is also available now.
For more information about Blue Diamond Almonds, and for a complete list of nutritional claims and certifications, visit bluediamond.com.
Blue Diamond Growers is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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