This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • eMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • Subscribe
  • EXCLUSIVES
    • EQUIPMENT
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Tortilla Trends
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • eBooks
    • eNewsletter
    • Events
      • KETTLE AWARDS
    • Ingrained Insights Podcast
    • Interactive Product Spotlights
    • SFWB Store
    • Slideshows
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
Home » Multimedia » Image Galleries » Snack Producer of the Year, Late July Snacks

Snack Producer of the Year, Late July Snacks

Over the past 15 years, Late July Snacks—the 2018 Snack Food & Wholesale Bakery “Snack Producer of the Year”—has steadily grown its business to its position today as a leader in organic, non-GMO snacks, most notably its strong level of innovation in the tortilla chip category. And along the way, Nicole Bernard Dawes, founder and CEO, has overcome numerous obstacles to grow into the industry leader she is today. For the full story, see “2018 Snack Producer of the Year: Carefree organic snacking with Late July Snacks.”

LJ-Logo.jpg
Nicole_featured-image.jpg
Saltines.jpg
Cheddar-Cheese-snack-crackers.jpg
RestaurantStyle_SeaSalt_3D_V5-02.jpg
LJ1606P_WF_Cantina_8oz_White_C_Dippers_3D-01.jpg
Multigrain.jpg
LJ_Clasicos_Bag_Mockup_NACHOCHIPOTLE_HiRes_CMYK.jpg
LJ_Clasicos_Bag_Mockup_BACONHABANERO_HiRes_CMYK.jpg
Medium-Salsa.jpg
LJ-Logo.jpg

NONE

Over the past 15 years, Late July Snacks—the 2018 Snack Food & Wholesale Bakery “Snack Producer of the Year”—has steadily grown its business to its position today as a leader in organic, non-GMO snacks, most notably its strong level of innovation in the tortilla chip category. Sales of organic foods are far outpacing the industry. In this favorable climate, Late July Snacks is well positioned to bring its products to an expanding shopper base increasingly hungry for organic snacks.

Nicole_featured-image.jpg

NONE

“I’m a Cape Codder, and Late July is that perfect moment in time,” says Nicole Bernard Dawes, founder and CEO, Late July Snacks, Boston. “You’re in the middle of summer, you’re very carefree. That carefree summer moment is really what an organic snack should be. They’re fun, they’re snacks—it isn’t something you should have worry about.”

Saltines.jpg

NONE

When expecting her first son, inspiration struck. “I was living in New York City and was looking for organic saltine crackers,” says Nicole Bernard Dawes. Although several health food stores existed in her neighborhood, her search for organic saltines proved unfruitful. “I realized that the center of the natural food store was still stuck back in the 1970s. It just hadn't evolved like the perimeter of the store.” So Dawes and her Steve Bernard, founder of Cape Cod Potato Chips, started Late July Snacks, and their first product was saltines—still the top organic saltine in the snack industry.

Cheddar-Cheese-snack-crackers.jpg

NONE

Late July continued to expand its product range, which included several varieties of crackers and cookies. Today, the company’s cracker line includes Classic Rich Crackers, Bite Size Cheddar Cheese Crackers, Mini Peanut Butter Sandwich Crackers, Mini Cheddar Cheese Sandwich Crackers and, the product that started it all, Classic Saltine Crackers.

RestaurantStyle_SeaSalt_3D_V5-02.jpg

NONE

While Nicole Bernard Dawes was very interested in launching a line of tortilla chips, her father and business partner, Steve Bernard, was reluctant. But after her father passed away in 2009—the most difficult year of Nicole’s life—she decided to go out on a limb and start producing tortilla chips. Tortilla chips are now the primary products coming from Late July. “We decided to make tortilla chips our future,” says Nicole. “That’s what we saw as the direction of the company and where we really wanted to be as a brand.”

LJ1606P_WF_Cantina_8oz_White_C_Dippers_3D-01.jpg

NONE

Nicole Bernard Dawes feels personally and professionally compelled toward organic. “I really feel we have an obligation as food manufacturers to create products in the best way that we know how. For me, that includes using organic, sustainably sourced ingredients, because I believe that to be the best form of agriculture.”

Multigrain.jpg

NONE

Late July’s Multigrain chips take a better-for-you route, including ingredients like chia, quinoa, millet, amaranth and flax. The line comes in Sea Salt, Sweet Potato, Mild Green Mojo, SubLime, Summertime Blues, Dude Ranch and Red Hot Mojo.

LJ_Clasicos_Bag_Mockup_NACHOCHIPOTLE_HiRes_CMYK.jpg

NONE

Nicole Bernard Dawes notes that her father, Steve Bernard, taught her the vital necessity of snack appeal. “It’s absolutely critical that your product taste amazing,” says Nicole. “That’s with me every single day at Late July. There is absolutely no point in launching an organic snack that doesn’t taste better than what is out there conventionally available.”

LJ_Clasicos_Bag_Mockup_BACONHABANERO_HiRes_CMYK.jpg

NONE

The Late July Clásicos line isn’t afraid to get adventuresome with its flavor offerings, available in Buffalo Queso, Sriracha Fresca, Nacho Chipotle, Jalapeño Lime, Bacon Habanero and Crispy Yellow Corn.

Medium-Salsa.jpg

NONE

Just this year, Late July expanded into a natural companion product range, organic salsa, available in Mild, Medium and Salsa Verde. “Nice, organic, multigrain tortilla chips and salsa is one of the healthiest store-bought snacks you can give yourself outside of fresh produce,” says Nicole Bernard Dawes. “You’re getting whole grains, vegetables from the salsa and good fats. It’s a really great snack. Something I’m incredibly proud of.”

More Image Galleries
Subscribe For Free!
  • eMagazine Subscription
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

american licorice co pickle roulette

Jellies, licorice, and fruit snacks categories aim to please consumers’ palates

Tastykake swings into snack aisle with limited-edition 'Spider-Man: Across the Spider-Verse' packaging

Tastykake swings into snack aisle with limited-edition 'Spider-Man: Across the Spider-Verse' packaging

Kirk Vashaw, Spangler Candy Co.

Kirk Vashaw of Spangler Candy Co. named 2023 Kettle Award recipient

Events

July 19, 2023

Biting Into Fresh Bread Insights

The presenter will cover top-line demographic trends in the category, notable evolutions/shifts in consumer preferences and behaviors, events impacting changes (i.e. pandemic, supply chain, economic shifts, etc.), as well as notable fresh bread product introductions.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Advances in Science & Engineering of Rice

Advances in Science & Engineering of Rice

See More Products

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest snack and bakery industry trends.

SUBSCRIBE TODAY!
  • More
    • Associations
    • Columns
    • Custom Content & Marketing Solutions
    • Digital Literature
    • Food & Beverage Brands
    • Interactive Product Spotlights
    • Market Research
    • SFWB Store
    • Want More?
    • Subscribe
    • Survey And Sample
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
    • UPDATE MY PREFERENCES

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing