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Home » Multimedia » Podcasts » Ingrained Insights Podcast » Episode 139: Dr. Sherrill Cropper, Lesaffre

Fresh takes on snack and bakery innovation

SFWB Podcasts

Ingrained Insights shares insights from snack and bakery leaders shaping the future of food. Listen in for the latest consumer trends, technical breakthroughs, ingredient innovations, and other wisdom to help you conquer key challenges across the entire product lifecycle.

Available on white Apple Podcasts icon | white Spotify icon

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Dr. Cropper
June 25, 2026
13:43
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Episode 139: Dr. Sherrill Cropper, Lesaffre

The increasing interest in better-for-you breads provides bakers with a formidable challenge. Consumers clamor for breads with clean-label benefits while shunning any ingredients that sound artificial, yet they won't compromise on taste, texture, shelf life, or other must-have qualities. Dr. Cropper discusses the challenges, BFY trends, the role potassium bromate plays, and how to swap that ingredient with effective, natural alternatives.

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FLAVORTOWN
June 23, 2026
21:33
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Episode 138: Mike Hagan, Snax-Sational Brands

At the recent Sweets & Snacks Expo, the producer showcased two notable brand partnerships. Guy Fieri's Flavortown Microwave Popcorn features flavors and packaging that match the celebrity chef's fiery personality. Then, Chiquita Plantain Chips, a snack with a main ingredient that goes from farm to table in 24 hours. CEO Hagan talks about the products, the collaborations, and more.

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Ashley Baxter
June 22, 2026
9:51
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Episode 137: Ashley Baxter, Takeaways

Most protein bars are sweet, which leaves an open opportunity for producers offering savory products. Takeaways is a growing brand delivering on that, making protein bars made with cheese and milk proteins that deliver a light, salty crunch. Founder/CEO Baxter outlines the brand's stand-out qualities and the reasons why she and her team decided to take the innovative path.

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Superb Bake house
June 11, 2026
14:13
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Episode 136: Stacie Skinner, Superb Bakehouse

The gluten-free waffle producer started off as a labor of love—Skinner wanted to give her kid (living with food allergies) something tasty and healthful to eat. Fast forward to present day, and she is now founder and CEO of the company that's feeding families across the country. She tells us about the origin story, its growth, and efforts to get the product just right.

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Kemin's Jerry Savina.jpg
April 30, 2026
12:47
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Episode 135: Kemin Food Technologies on shelf life solutions

Today’s bread consumers want it all—how can bakery producers deliver great taste, pleasing texture, clean label, and the long list of other must-haves, while still achieving acceptable shelf life? Jerry Savino, technical service manager for bakery with Kemin Food Technologies, talks trends, outlines some of the challenges bakers face, and shares possible solutions to get the job done.

Sponsored by

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SINGING PASTURES ORIGINAL BEEF STICKS
April 20, 2026
30:06
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Episode 134: Holly Arbuckle of Singing Pastures

While meat snack sales have been relatively flat in recent years, brands working in the better-for-you space are outperforming their conventional counterparts. One company with stand-out sticks is Singing Pastures, with unique flavors and clean-label formulations incorporating bone broth. Co-founder Arbuckle shares the story and how the team worked to get their unique snacks just right.

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Paige
April 15, 2026
12:27
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Episode 133: Paige Greenberg of Plastic Ingenuity on EPR

Extended producer responsibility (EPR) is important, but the ins and outs of the requirements are more than a little confusing. Greenberg, a sustainable packaging engineer with the company, shares what producers need to know, how things differ from state to state, and resources available to help sort things out.

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