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Home » Topics » Breakfast Products » Cereal

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General Mills celebrates America's 250th

General Mills celebrates America's 250th birthday

The company is releasing 79 themed snack and bakery products to mark the occasion.
SF&WB Staff
June 3, 2026

The LTO offerings include products from Betty Crocker, Pillsbury, Cheerios, Fruit Roll-ups, and more.


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WK Kellogg rolls out SPOONS on-pack nutrition guide

WK Kellogg rolls out SPOONS on-pack nutrition guide

The tool strives to help consumers identify and choose cereals according to their needs.
SF&WB Staff
June 1, 2026

The front and back of the breakfast products will highlight attributes such as fiber, protein, and single digit sugars across brands such as Raisin Bran, Frosted Mini-Wheats, and All-Bran.


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Seven Sundays debuts peanut butter protein cereal

Seven Sundays debuts peanut butter protein cereal

The PB Puffs are naturally sweetened with dates and maple syrup.
SF&WB Staff
May 7, 2026

Made with corn flour, the breakfast product includes 10 g of plant-based protein per serving and is available in Peanut Butter and Peanut Butter Chocolate.


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Kellogg's celebrates Disney, Pixar's 'Toy Story 5'

Kellogg's celebrates Disney, Pixar's 'Toy Story 5'

The brand's Frosted Flakes, Froot Loops brands will have toys in their boxes.
SF&WB Staff
April 23, 2026

The special-edition cereal boxes, available nationwide April 26, invite families to rediscover the joy of surprise toys, hands-on play, and the timeless magic of childhood breakfasts that connect generations, the brand says.



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Rice Krispies Treats launches Confetti Cake flavor

Rice Krispies Treats launches Confetti Cake flavor

The product includes sprinkles colored from natural sources and a vanilla-flavored drizzle.
SF&WB Staff
April 15, 2026

The brand's latest innovation invites consumers to treat their inner child with a cake-inspired twist on the classic sweet snack.


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General Mills releases seasonal snacks, bakery lineup

General Mills releases seasonal snack, bakery lineup

The treats include brownies, cookies, fruit snacks, and more.
SF&WB Staff
March 20, 2026

The company's Better Crocker, Pillsbury, Annie's, Nature Valley, and Wild Terra Granola have announced new and returning products.


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Four pouches of Magic Spoon granola over multicolored background

Magic Spoon works to make BFY breakfasts, snacks fun

The producer started with high-protein cereals but has since expanded to other treats.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 20, 2026

While it began with cereals, the company has added other high-protein, low-sugar treats for consumers with better-for-you goals.


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General Mills celebrates The Super Mario Galaxy movie with new lineup

General Mills celebrates The Super Mario Galaxy movie

The lineup includes Lucky Charms, Pillsbury, Trix, and Fruit Rollups snacks.
SF&WB Staff
March 17, 2026

The products inspired by the film include cookie dough, cereal, a Mystery Box, fruit snacks, and more.


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Dot's introduces Original Snack Mix

Dot's introduces Original Snack Mix

The product includes pretzels, corn cereal, and pita and garlic rye chips.
SF&WB Staff
March 10, 2026

The brand's pretzels and seasoning are featured in the new snack.


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Catalina Snacks introduces two new flavors

Catalina Snacks introduces protein cereal, snack mix

The brand's Parmesan Garlic flavor, previously an LTO, joins its everyday portfolio.
SF&WB Staff
March 4, 2026

Both snacks include more than 10 g protein and 1 g or less of sugar. 


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