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Snack ProductsBakery ProductsNew Snack and Bakery ProductsCookiesCereal

General Mills celebrates America's 250th birthday

The company is releasing 79 themed snack and bakery products to mark the occasion.

By SF&WB Staff
General Mills celebrates America's 250th
Courtesy of General Mills
June 3, 2026

General Mills is releasing 79 limited-edition products inspired by America’s 250th birthday across consumer-favorite brands like Cheerios, Pillsbury, Betty Crocker, and Fruit Roll-Ups, it says.

“For 160 years, General Mills has been a cornerstone of American pantries, with our brands in over 90% of households across the country,” says Courtney Hamacher, VP and interim chief creative and marketing excellence officer at General Mills. “As America celebrates its 250th birthday,  we’re incredibly proud to help families add joy to the table, celebrating the moments, big and small, that matter most.”   

Some of the limited-edition offerings include:    

Morning items

  • Pillsbury Toaster Strudel Stars & Stripes
  • Pillsbury Grands! S’mores Cinnamon Rolls
  • Birthday Cake Cheerios
  • Cinnamon Toast Crunch Root Beer Float

Snacks

  • Fruit Roll-Ups Star-Spangled Cherry
  • Fruit by the Foot Splitz Star-Spangled Strawberry and Berry Blast

Mixes and doughs

  • Betty Crocker America’s Birthday Cake Soft Baked Cookie Mix
  • Betty Crocker SuperMoist Delights America’s Birthday Cake Mix
  • Pillsbury Ready-to-Bake! Red, White and Blue Cookie Dough
  • Pillsbury Ready-to-Bake! Apple Pie Dough
  • Pillsbury Ready-to-Bake! Flag Cookie Dough

These and other limited-edition offerings across General Mills’ brands like Annie’s, Gushers, Totino’s, Nature Valley, and more are available at various nationwide retailers while supplies last.   


General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: Betty Crocker Cheerios Fruit Roll-Ups General Mills

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