Unique Business Venture Makes Chocolate in Ghana
Call Steven Wallace, president of Omanhene Cocoa Bean Co., an entrepreneur ahead of his time.
Wallace’s Milwaukee-based company has been
marketing premium single-source chocolate from Ghana since 1994 — way
before single-source chocolate was the latest confectionery industry buzz
word. Even more notably, Omanhene chocolate is not only produced
using 100 percent hand-picked cocoa beans from Ghana, it is manufactured in
Ghana as well in a business model that is testament to Wallace’s
vision and determination.
Made exclusively from Ghanaian shade-grown cocoa
beans, Omanhene chocolate has a distinctive, full-bodied taste. The company
offers a 48 percent cocoa dark milk chocolate that boasts the richness of
dark chocolate and a bit of the mellowness of milk chocolate as well as an
80 percent dark chocolate product.
“I wanted to showcase the bean,” says
Wallace, explaining his decision to go the dark milk chocolate route.
“But I knew most Americans grew up on sweet, sweet chocolate.”
The Omanhene story starts back in the summer of 1978,
when Wallace fell in love with the country of Ghana as an American Field
Service foreign exchange student living in a small Ghanaian village.
Fast-forward to 1991, when Wallace, by then an attorney by profession,
founded Omanhene. (The word comes from the African Twi language and
is the title for a traditional king or chief, the repository of ethical and
moral authority in Ghana.) It’s an appropriate reference because
Omanhene is built on Wallace’s own strong ethical convictions and a
desire to create a viable economic opportunity for Ghanaians. He worked
closely with government authorities in Ghana to determine a fair price for
the cocoa beans he purchases there. The Omanhene factory is located about
45 minutes outside Accra, Ghana’s capital, just a short distance from
the cocoa farms where the beans are grown. Workers are shareholders in the
factory and enjoy free meals, healthcare and transportation as well as
subsidized housing.
Wallace built the business on shoestring, borrowing
against his life insurance and taking out a second mortgage. Making the
chocolate close to the source of the beans enhances product quality,
Wallace contends.
The company is closely held and does not divulge
revenue figures, but Wallace reports that Omanhene has posted average
annual growth of more than 55 percent over the course of the past three
years.
Last year chef Francois Kwaku-Dongo, a former
executive chef at Wolfgang Puck’s Hollywood and Chicago Spago
restaurants, joined the Omanhene management team.
Omanhene Moves into the Mainstream
Since its introduction in 1994, Omanhene Chocolate has
been sold primarily in natural and specialty food stores and cafes, as well
as in the gift basket market.
So when the news came earlier this year that the
155-store chain of Roundy’s supermarkets would begin carrying two
Omanhene single-source chocolate bars, as well as its drinking chocolate
and cocoa for baking, it was a major breakthrough for the company.
It also represents a key step forward for the Ghanaian
economy, noted Dr. Kwame Bawuah-Edusei, Ghana’s ambassador to the
United States. Bawuah-Edusei traveled from Washington, D.C., to Milwaukee
early this spring for a special sampling event held at Roundy’s
downtown Metro Market store. “The government of Ghana recognizes the
significance of this [Omanhene’s Roundy’s breakthrough],”
said the ambassador on the day of the event. “That’s why
I’m here.”