June 2005

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Celebrating Candy

Special Report
- 10 Trends
We ask the experts to forecast the future—as it will affect the candy category and life in general.
- Pushing Candy Interruption
Getting candy in front of consumers’ faces at "points of interruption" is the theme of major
- Pumped-Up Sweets
Fortifying foods isn’t new, but suddenly there’s a lot happening in the confections category.
- New Functional Confectionery Products

In the Store
- Celebrating Candy
Candy plays an important role in the nation’s second-largest party store chain.

From the Trenches
- An Entrepreneur’s Journal
Chargers Candy Co. co-founder Daphne Nissanoff Gerendash tells it like it is.
- A Candy Category
Rick Wilshe of Barnes & Noble College Bookstores gives the lowdown on doing business day-to-day.

Online Retailing
- Selling Memories And More Online
Internet retailing generates new revenue streams for candy makers.

Category Insights
- Saying ‘Si’ To Sweets
Latin treats move into the mainstream as large and mid-size players tap into this growth segment.
- Non-Chocolate Days Are Here Again
The colorful candy category is bouncing back, largely led by sugar-free, limited edition and nostalgic confections.
- Marshmallow Magic
Van Damme Confectionery is working to whip up enthusiasm among U.S. retailers and consumers.

Trade Talk
- PR: How To Effectively Reach The Masses
Expert Cathi Volante offers a point-by-point guide to using this marketing discipline effectively.

- Finding The Upside To Anti-Candy Rhetoric

- Mexico’s Sonrics Candy Has Arrived; U.S. Retailers Welcome The Line
- Georgia Nut Company Poised For The Future

Product Innovation
- Young Lollipop Inventors’ Journey Starts With A Family Car Trip

Candy Product Update
- Mentos Sours, Sugar-Free, Fruit Fizzin Fizzles and more...
- Russell Stover Unveils Weight Watchers® Chocolate Line, Holy Sweet Tooth, Robin! and more...

One on One
- AWMA Chairman Steve Shing On What’s Ahead For The Association

Marketing and Merchandising
- Jelly Belly Sponsors A Flavorful Sweepstakes

End Notes
- Year Without Sugar Proves Sweet For Innovative Candy Concepts

Advertiser Index
- Index