March 2006

  Click on the Cover for Virtual Magazine  



Cover Story
- Sweet Thrills At Kennywood
Candy is a big part of the fun at this old-fashioned jewel of a theme park.

Consumer Trends
- Tapping Into Kids’ Touchpoints
When marketing candy to kids today, the industry needs to be mindful of two strong influences at opposite ends of the spectrum — moms and technology.
- Playing Up The “l” Factors

Category Insights
- All Eyes On Theater Boxes
The “billboard effect” of these increasingly popular candy boxes is just one of the ways the packaging has made it a perfect retail fit.

Retail Strategies
- Candy Plays Catch-Up In Self-Checkout Aisles
This rapidly growing retailing paradigm requires effective front-end merchandising to avoid big losses in confectionery sales.

   Special Reports   
Trade Show Coverage
- ISM– A Little Bigger, A Lot Better
The 36th annual confectionery extravaganza in Cologne, Germany, was especially impressive this year.

Seasonal Smarts
- Halloween & December Holiday
The Hershey Co. shares just-compiled facts and figures from the Halloween and Winter Holidays selling seasons.

- Playing To Win At Candy Retailing

- Fedex Kinko’s Introducing Candy And Snacks
- Life On The Links Recalled

Product Update
- Sour Patch Cotton Candy, Warheads Juniors and more...

Seasonal Product Update
- Halloween 2006
- Winter 2006

Last Word
- Factoids And Good Information

Advertiser Index
- Index