Candy and a Movie: A Perfect Two-Step
“We put up a great sign and price it at 99 cents — which is typically 50 cents off,” says Hay. Recently promoted items include Teddy Gummies, Sour Patch Kids, Gummi Worms and Whoppers. They are chosen based on vendors and inventory control.
Nostalgia. “We did a tie-in with Nestle and the O’Henry bars, and it worked out great,” says Hay. “We made a header card and labeled it ‘Nostalgia Candy’ and it went through last fourth quarter — it was a huge success.”
The modest Hay is reluctant to take full credit for the success of candy in Movie Gallery outlets.