Industry News

Second Nature Brands to acquire Sahale Snacks from J.M. Smucker for $34 million

The transaction will include all trademarks and the Sahale Snacks leased manufacturing facility in Seattle.

Second Nature Brands acquires Sahale Snacks for $34m — courtesy of: J.M. Smucker Co. / Second Nature Brands

Second Nature Brands, the U.S.-based creator of premium, nutritional, and better-for-you snacks and treats, will acquire Sahale Snacks from The J.M. Smucker Co., for a total consideration of $34 million.

With net sales of more than $48 million, Sahale is a manufacturer and marketer of premium, branded nut and fruit snack mixes, sold across the U.S. and internationally under the Sahale Snacks brand. The transaction will include all trademarks, as well as the Sahale Snacks leased manufacturing facility in Seattle. Approximately 100 employees will transition to Second Nature Brands on completion of the deal.

Headquartered in Michigan, Second Nature Brands owns a growing portfolio of brands including Kar’s Nuts, the #1 branded trail mix on-the-go fueling snack; Second Nature Snacks, a pioneer in natural, non-GMO-verified premium snacks and trail mixes created for a healthy, on-the-go lifestyle; Sanders, the leader in premium, small-batch, kettle-cooked sea salt caramels, and Brownie Brittle, a thin brownie snack.

The acquisition of Sahale Snacks follows Second Nature Brands’ purchase of Brownie Brittle in December 2022 and forms part of the Company’s ambitious plans to significantly accelerate the growth of the business and position Second Nature Brands as a US leader in snacks and treats.

Commenting on the deal, Victor Mehren, CEO of Second Nature Brands, said: “Sahale Snacks adds a fantastic super-premium product to our range, considerably broadens our snack mix & nut portfolio and unlocks significant new opportunities for us to help grow the category, which we are very excited about. On completion, we look forward to welcoming 100 new colleagues to the Second Nature Brands team and see significant opportunity to build on their success to date to drive innovation, brand penetration and growth.”

The transaction is anticipated to close in the third quarter of The J.M. Smucker Co. current fiscal year, ending April 30, 2024, subject to customary closing conditions.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.