Second Nature Brands snaps up Voortman The company will acquire the brand from J.M. Smucker Co. for $305M. SF&WB Staff October 22, 2024 Second Nature Brands LLC will acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction worth $305 million.Read More
Hostess reveals LTO autumn and Halloween snacks The fall snacks are available now, and Halloween snacks are available in September. Liz Parker Kuhn August 21, 2024 Hostess reintroduces fan-favorite seasonal snacks and new Halloween packs to level up trick-or-treating.Read More
Voortman falls into autumn with seasonal treats The brand launched Fall Favorites Cookies and brought back Pumpkin Spice Wafers. Jenni Spinner August 14, 2024 The brand launched Fall Favorites Cookies and brought back Pumpkin Spice Wafers.Read More
Hostess partners with Dude Dad on mystery Twinkies The bakery brand and Instagram influencer collaborated on the secret flavor. Jenni Spinner July 23, 2024 The bakery brand and Instagram influencer collaborated on the secret flavor.Read More
ADM, Smucker partner to improve U.S. peanut value chain The two companies collaborate on regenerative agriculture. Liz Parker Kuhn June 27, 2024 ADM has reached an agreement under which Golden Peanut, its peanut processing subsidiary, will collaborate with Smucker and the National Black Growers Council to support the adoption of regenerative agriculture practices.Read More
Hostess releases new Meltamors mini cakes Consumers can pop the new mini lava-style cakes into the microwave. Liz Parker Kuhn March 21, 2024 The latest Hostess cake creation will be available in two Hostess fan-favorite flavors: Double Chocolate and Chocolate Creamy Caramel.Read More
Hostess introduces HoneyBun Donettes breakfast ‘mashup’ The baked snack combines HoneyBun and Donettes brands in one pack. Jenni Spinner February 16, 2024 The baked snack combines HoneyBun and Donettes brands in one pack.Read More
Hostess releases new and returning baked snacks for Valentine’s Day The quartet of treats comes in heart-bedecked packaging for seasonal snacking. Jenni Spinner January 18, 2024 The quartet of treats comes in heart-bedecked packaging for seasonal snacking.Read More
J.M. Smucker forms Sweet Baked Snacks strategic business area Following its Hostess Brands acquisition, the company also has shifted its leadership team. Jenni Spinner November 8, 2023 The company has also announced a series of leadership changes to support the business following the closing of its acquisition of Hostess Brands.Read More
Second Nature Brands to acquire Sahale Snacks from J.M. Smucker for $34 million The transaction will include all trademarks and the Sahale Snacks leased manufacturing facility in Seattle. Liz Parker Kuhn September 28, 2023 Second Nature Brands has agreed to acquire Sahale Snacks from The J.M. Smucker Co., for a total consideration of $34 million.Read More