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Bakery ProductsNew Snack and Bakery ProductsSweet Goods

Mightylicious Vegan Brownie Mix debuts at Kroger

The mix is gluten-free, non-GMO, and certified kosher.

By SF&WB Staff
Mightylicious GF Vegan Brownie Mix debuts at Kroger

Courtesy of Mightylicious

April 28, 2025

Mightylicious Gluten-Free, a New Jersey-based brand known for its gluten-free treats, has announced that its line of gluten-free mixes is now available at over 300 locations within the Kroger Family of Companies.

Consumers can now find Mightylicious products at Kroger stores including Mariano’s, King Soopers, Fry’s, and Kroger-branded locations across the country.

Following the nationwide success of its gluten-free cookies, Mightylicious has expanded its product line to include three new gluten-free baking mixes (two flours, and a Vegan Brownie mix).

All products are certified gluten-free, non-GMO, and Kof-K kosher, making them ideal for a wide range of dietary preferences and needs, the brand says. The Vegan Brownie mix retails for $6.99.

“We’re thrilled to join forces with the Kroger Family of Companies,” says Carolyn Haeler, founder and CEO of Mightylicious. “As the gluten-free market continues to grow, consumers are demanding better, more inclusive options. Our new flour mixes deliver on taste, texture, and dietary flexibility—without compromise.”

Diagnosed with celiac disease in 2012, Haeler launched Mightylicious after leaving her career at JP Morgan. Frustrated by the lack of high-quality gluten-free cookies, she took matters into her own hands—and kitchen. Since then, her mission has been clear: to help the gluten-free community enjoy gourmet options that fit their lifestyle.


Related: Mightylicious launches gluten-free baking mixes

KEYWORDS: baking mixes Brownies Kroger Mightylicious

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