At its global flavor headquarters in Erlanger, KY, the snack and bakery supplier explores ingredient reformulation and key trends like natural colors and flavors, sodium and sugar reduction, and clean-label ingredients.
This launch is part of Sprouts’ Innovation Program, a 90-day test-and-learn platform that gives emerging brands the opportunity to showcase new products and gather customer feedback for potential permanent shelf placement.
Intended for sale at retail, the muffin and brownie launch responds to growing demand for safer gluten-free bakery options and capture impulse purchases.