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Bakery ProductsNew Snack and Bakery ProductsCookies

Keebler debuts E.L. Fudge Choco Vanilla flavor

The treat celebrates Ernie and his friends with elf-shaped cookies.

By SF&WB Staff
Keebler debuts E.L. Fudge Choco Vanilla Cookies

Courtesy of Keebler

May 1, 2025

Ferrero's Keebler snack brand has launched its newest product: E.L. Fudge Choco Vanilla Cookies. The latest innovation to the E.L. Fudge portfolio features vanilla-flavored creme on the inside and chocolate fudge on the outside.

The new cookies celebrate Ernie and his elf friends Ella, Leonardo, Buckets, Elwood and the newest addition, Joy, by being shaped like them, too.

Consumers can scan the E.L. Fudge Choco Vanilla Cookie packaging to enter its Open for Magic digital platform, where they can read new stories about Ernie and his elfin pals, and enter to win a family vacation valued at up to $20,000. In addition, each week, 15 winners will receive a $25 gift card to their preferred retailer. 


Ferrero Group is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: contest ferrero Keebler

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