Valeo Foods Group, a European producer of sweets, treats, and snacks, has acquired the Italian sweet bakery producer Freddi Dolciaria S.p.A (“Freddi”), accelerating growth in the Southwest European region and enhancing its position in the bakery sector.

Freddi is an Italian sweet bakery company founded in 1949 by Luigi Freddi and headquartered in Castiglione delle Stiviere, Italy. Specializing in sponge cakes, Freddi has an established presence in both the Italian retail and international markets, it says, with an annual turnover approaching €20 million and 48 employees.

This acquisition reportedly strengthens Valeo Foods Group’s position in the packaged wafers, cakes, and biscuits category, complementing the existing Balconi business across Southern Europe and international markets. The integration of Freddi is expected to drive sustainable, profitable growth while enhancing production capacity and operational efficiency. It also reinforces Valeo’s continued expansion in the region, following the acquisitions of Balconi in 2015, Val D’Enza in 2017, IDP Pattini in 2023, and Dal Colle in 2025.

Ronald Kers, CEO of Valeo Foods Group, comments: “Freddi Dolciaria is a fantastic addition to the Valeo Foods portfolio, which already includes some of Europe’s most established and beloved cakes. Commercially, this move strengthens and broadens our product range, introducing exclusive, global licencing partnerships with leading CPGs and expanding our healthy and ‘free-from’ offerings." 

"As Freddi Dolciaria joins our portfolio, we enhance our manufacturing and logistical capabilities, adding an additional, well invested, flexible facility to support our ambitious growth plans. This marks the next step in our vision to establish Valeo Foods as the leading European champion in sweet treats," he finishes.

Alberto Alfieri, CEO Valeo Foods, Southwest Europe, adds: “Freddi Dolciaria has a strong legacy of producing high-quality products that consumers love. Its product range and operational footprint align perfectly with Valeo Foods. We are delighted to welcome our 48 new colleagues to the Valeo Foods. Together, we will bring Freddi Dolciaria’s exceptional products to an even wider audience and accelerate the growth of our South-West European business.”

Valeo Confectionery, part of Valeo Foods Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.