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Doughbrik's Pizza introduces Wavers snack

The snack was inspired by the signature pizza flavors from the restaurant.

Snack industry veterans and co-founders Adam Cohen and Jerry Bello, reportedly known for their success in the food and beverage CPG world, have partnered with entertainer and digital star David Dobrik and his partner, influencer Ilya Fedorovich, on their nationally recognized pizza brand, Doughbrik's Pizza, to introduce Wavers.

Ahead of the upcoming Sweets & Snacks Expo, the team has announced the official launch of The Original Doughbrik's Snacks under their Tastemaker Foods umbrella. The snack is inspired by the signature pizza flavors from Doughbrik's Pizza.

Wavers is a wavy, crunchy snack. Each piece is a slightly different shape which reportedly creates a unique texture every time. The goal of the chip is to not just be a snack, but represent a memory from Dobrik and Fedorovich’s friendship, the team says. Wavers by The Original Doughbrik's Snacks is introducing four flavors in the collection—Late Night Pizza, Spicy Pickle, Extra Cheesy, and Hot Honey—with no artificial flavors, no preservatives, and no cholesterol. The snack is trans fat-free, non GMO, and low in calories, with only 140 calories per serving.

The launch is also timed to the brand's official e-commerce site roll out, eatdoughbriks.com, which is now live for consumer purchase, available previously only for pre-order.

In addition, the brand officially announced the news of a June roll out into all Albertsons retail doors nationwide. Albertsons, the nation’s second largest supermarket retailer, with banners of Albertsons, Safeway, Vons, Lucky, Jewel Osco, Acme, Andronico’s Randalls, and Pavillions, is set to be the first to launch Wavers in a nationwide rollout.

Wavers by The Original Doughbrik's Snacks initially dropped a limited-run soft launch surrounding the recent Coachella and Stagecoach festival weekends in Indio, at events that took place around the festival from the exclusive Pizza Slime party to Maxim's Welcome To The Desert party to the Guess? Jeans Festival Compound. The limited flavor drop previewed the first two flavors, Late Night Pizza and Spicy Pickle, in special-edition packaging.

“Those lucky enough to experience the flavorful crunch over the festival weekend were instantly obsessed,” adds brand Co-Founder Adam Cohen. 3,000 individual Wavers snack bags were featured at exclusive off-site parties and influencer houses over the three weekends, 1,000 bags distributed per weekend, developing an instant influencer, industry and celebrity fan base.

“Our snack line takes the same passion for quality and creativity that defines Doughbrik's pizza, and elevates it to a new level of snacking. From pizza-flavored snacking delights to international taste experiences inspired by David’s travels, we’re creating products that tantalize the senses and bring people together. Whether you’re craving something savory, sweet, or spicy, Doughbrik's Snacks’ Wavers offer a diverse range of flavors to enjoy," says Cohen.

David Dobrík is an internet personality, YouTuber, podcaster, and vlogger. He gained early success on the video-sharing platform Vine before starting his vlog on YouTube in 2015, and in 2018, he began The Views Podcast with frequent collaborator and co-host, Jason Nash. Dobrik is known for his Youtube Vlog series, which consists of the daily comedic antics of rotating members from his friend group. As of January 15, Dobrik's vlog channels have 25 million subscribers and 7.1 billion views. The David Dobrik channel was the fifth-most viewed creator channel on YouTube in 2019, with 2.4 billion views that year, and has continued to grow year after year.