Kind's Nature's Bakery brand, purveyor of fig bars and other soft-baked snacks, has announced the expansion of two popular product lines with new flavor additions. The brand is launching Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars, offering more choices that cater to consumers' various dietary needs and snacking occasions.

Oatmeal Crumble Raspberry Lemon Bars pair the lightly sweet flavor of real raspberries with a hint of tangy lemon, plus an oat topping, delivering a new flavor profile to the breakfast bars. Joining existing flavors Strawberry & Apple, Raspberry Lemon is also plant-based, nut-free, dairy-free, and made with 14 g of whole grains per serving. 

Gluten Free Strawberry Fig Bars join the brand's gluten-free lineup, which currently includes Raspberry and Blueberry varieties. The soft-baked Fig Bars are made with a plant-based recipe that includes certified gluten-free whole grains and real fruit filling while remaining nut-free, dairy-free, and Non-GMO Project Verified. This latest addition to the product lineup reflects Nature's Bakery's ambition to create wholesome snacks for vast lifestyles and preferences, including the gluten-free community, which is a mission that guides their product development, the brand says.

"We're committed to supporting our community of snackers with more delicious offerings that everyone can enjoy," says Nazneen Motiwala, senior brand manager at Nature's Bakery. "After extensive consumer research showing Strawberry was the highest requested flavor profile among our gluten-free customers, we knew it would be the perfect addition to our lineup. Similarly, the pairing of raspberry and lemon in our new Oatmeal Crumble bars delivers a unique and fresh flavor combination that our fans have been asking for."

To kick off the launch of Oatmeal Crumble Raspberry Lemon Bars, Nature's Bakery is gifting influencers and consumers "Morning BFF Boxes" designed to elevate their daily morning routines. The kits will include everything needed to start the day off right, featuring Oatmeal Crumble Raspberry Lemon Bars along with favorites from Pop & Bottle Coffee, the new LaCroix Sparkling Water flavor, Sunshine, a Loops under-eye mask and more. Additionally, through a partnership with SmartBox, the new flavor will be sampled directly to consumers nationwide.

Nature's Bakery will celebrate the launch of Gluten Free Strawberry Fig Bars by connecting directly with the gluten-free community. The brand will be sampling the bars with gluten-free snackers via UrthBox direct-to-home shipments. In addition, Nick's Snack Pack, a non-profit organization dedicated to making snack time inclusive for celiac kids, will be giving their community a first taste of the new product.

Oatmeal Crumble Raspberry Lemon Bars are available now on NaturesBakery.com. The bars will also be available at Target beginning in June. Gluten Free Strawberry Fig Bars are available on NaturesBakery.com and at Walmart stores now.

Mars (parent company of Kind) is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.