This summer, Kellanova's Cheez-It brand is teaming up with the fast-food innovators at Wendy's to serve up the first-ever Cheez-It x Wendy's Baconator crackers. The mashup combines the signature crunch and taste of Cheez-It with the layers of flavor from Wendy's Baconator. 

"Cheez-It fans are known for their passionate love of our signature cheesy flavor, baked with 100% real cheese—and we're always looking for new ways to surprise them with bold, flavor-packed experiences," says Cara Tragseiler, senior brand director for Cheez-It. "With Wendy's, we found the perfect partner to create something completely unexpected—a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can."

"This partnership with Cheez-It brings together two iconic brands for a savory, crunchy snack fans will love," says Lindsay Radkoski, U.S. CMO, The Wendy's Company. "We took our famous Baconator—a burger known for its irresistible, beefy, bacon-loaded flavor—and reimagined it with the unmistakable cheesy crunch of Cheez-It. The result is a one-of-a-kind bite that gives fans a fresh, new way to enjoy their Wendy's favorite anytime, anywhere."

The new Cheez-It x Wendy's Baconator Crackers will be hitting shelves nationwide this July for a limited time, but for consumers looking to get a first taste even sooner, the crackers will be available for purchase along with a Cheez-It x Wendy's Baconator bundle exclusively on CheezIt.com. The bundle features the new crackers plus a Wendy's Frosty keychain tag.

Kellanova (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.