Goldfish, Pokémon team up on LTO collectible packs
Each cracker is shaped and colored to mirror each video game character.
To celebrate Pokémon’s 30th anniversary, Campbell's Goldfish brand and Pokémon have teamed up to release four limited-edition collectible packs featuring consumer-favorite characters: Charmander, Squirtle, Bulbasaur, and Pikachu. The collab brings two nostalgic favorites together, blending a love of fish-shaped crackers with collectible characters, the brand says.
Each pack features the same cheddar Goldfish consumers already—always baked and made with no artificial colors—now shaped and colored to mirror each Pokémon character, with collector-worthy packaging, the brand adds.
Beyond the snack aisle, Goldfish is launching a sweepstakes starting May 1, offering the chance to win an all-expenses-paid trip to the Pokémon Fossil Museum at The Field Museum in Chicago, along with additional prizes like instant coupons, custom merchandise, and plenty of Goldfish. Consumers can enter at Goldfishsweeps.com.
Starting this May, Charmander, Squirtle, and Bulbasaur roll out at retailers nationwide, while Pikachu is exclusive to Walmart and Target, all for an SRP of $3.69.
The Campbell’s Company is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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