CaliBagels to launch Thomas' bagel chips
A new licensing agreement brings Thomas' brand to the snack aisle.
Image courtesy of CaliBagels Inc.
CaliBagels Inc. has entered into an exclusive licensing agreement with Thomas', the breakfast bread brand owned by Bimbo Bakeries USA, to develop, manufacture, and distribute Thomas'-branded deli-style bagel chips across the U.S. beginning in 2026.
Under the agreement, CaliBagels will introduce a line of bagel chips featuring flavor profiles aligned with Thomas' existing bagel and breakfast bread portfolio.
“Thomas' is a brand that consumers know and trust, and this partnership allows us to bring their powerful equity into a new, fast-growing snack format,” says Philip Gorman, CEO of CaliBagels Inc. “We're excited to lead the way with a chip that starts with real bagel flavors and delivers the authentic Thomas' experience in every bite.”
The partnership combines CaliBagels' manufacturing capabilities with Thomas' national brand recognition to support growth in the bagel chip segment. The chips are sliced thicker and baked for crispiness, designed to reflect the texture and flavor of Thomas' bagels.
“We are excited about this partnership, which extends Thomas' beloved variety of offerings and empowers our brand to reach beyond the breakfast table,” says Nicole Kane, vice president and general manager, breakfast category, for Thomas'.
Distribution will begin in 2026 through grocery, mass retail, and specialty channels. Additional flavors and formats are expected later in the year.
Under the agreement, CaliBagels will introduce a line of bagel chips featuring flavor profiles aligned with Thomas' existing bagel and breakfast bread portfolio.
“Thomas' is a brand that consumers know and trust, and this partnership allows us to bring their powerful equity into a new, fast-growing snack format,” says Philip Gorman, CEO of CaliBagels Inc. “We're excited to lead the way with a chip that starts with real bagel flavors and delivers the authentic Thomas' experience in every bite.”
The partnership combines CaliBagels' manufacturing capabilities with Thomas' national brand recognition to support growth in the bagel chip segment. The chips are sliced thicker and baked for crispiness, designed to reflect the texture and flavor of Thomas' bagels.
“We are excited about this partnership, which extends Thomas' beloved variety of offerings and empowers our brand to reach beyond the breakfast table,” says Nicole Kane, vice president and general manager, breakfast category, for Thomas'.
Distribution will begin in 2026 through grocery, mass retail, and specialty channels. Additional flavors and formats are expected later in the year.
Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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